Our Story & Mission
START is an international initiative creating English-for-Specific-Purposes (ESP) resources tailored for sports professionals, reducing language barriers in the global sports community.
Our Vision
Transforming sports education through specialized language resources that bridge cultures and enhance professional communication worldwide.
Pioneering ESP in Sports
START was founded to address a critical gap in sports education: the need for context-specific English language resources that go beyond general language learning. We recognized that sports professionals require specialized vocabulary, communication strategies, and cultural understanding unique to their field.
Global Impact
By developing comprehensive ESP curricula for diverse sports professions, we're creating accessible digital learning platforms with global reach. Our resources support professional development through language mastery while fostering international collaboration in sports education.
Our Mission
To revolutionize sports education by providing comprehensive, context-specific English language resources that enhance professional communication, career opportunities, and international collaboration.
Core Objectives
• Develop specialized ESP curricula for diverse sports professions including athletes, coaches, fitness professionals, and rehabilitation specialists
• Create accessible digital learning platforms that reach sports professionals in every corner of the globe
• Foster international collaboration between sports organizations, educational institutions, and language experts
• Support career advancement through language mastery and cultural understanding
• Bridge communication gaps that hinder international sports cooperation and knowledge sharing
Our Values
The principles that guide every aspect of our work and define our commitment to excellence in sports education.
Educational Excellence
Maintaining rigorous academic standards while ensuring practical, real-world applicability in all our materials.
Global Perspective
Developing resources that respect and incorporate international sports cultures and communication styles.
Inclusivity
Creating accessible materials for diverse learners across different sports disciplines and proficiency levels.
Innovation
Continuously evolving teaching methods and integrating cutting-edge educational technology.
Collaboration
Partnering with sports organizations, educational institutions, and language experts worldwide.
Impact-Driven
Focusing on measurable outcomes that enhance professional communication and career advancement.
Our Team
START brings together experts in sports education, linguistics, and digital learning from around the world.
Specializing in educational technology and web development, Nikoloz creates the innovative digital infrastructure that powers START's global learning platform.
Our team of ESP experts includes linguists, sports professionals, and educators who collaborate to create context-specific language materials for various sports disciplines.
We collaborate with sports federations, educational institutions, and professional organizations worldwide to ensure our resources meet real-world needs.
Join Our Mission
Whether you're a sports professional looking to enhance your English communication skills, an educator interested in our materials, or an organization wanting to collaborate, we invite you to be part of our global community.